Message from the President
Contributing to a Sustainable Lifestyle by Merging the Nature with Scientific Technology
In the 20th century, humanity believed that economic growth was the key to a prosperous life, leading to a society of mass production and mass consumption.
However, this brought about serious environmental issues, and prosperity dependent on finite resources like petroleum has now encountered energy challenges.
It is clear to everyone that the 20th-century model of society has reached its limits.
Since that era, Yasuhara Chemical has been exploring the potential of terpene chemistry, using natural materials such as turpentine oil and orange oil as primary raw materials.
Unlike petroleum, which cannot be practically regenerated, plant-derived terpenes are renewable on a short cycle and continuously replenish themselves.
What is needed for the future is a truly sustainable society.
We will continue to pursue the possibilities of terpenes so that nature and humanity can coexist and thrive together, and so that we may play a role in connecting the natural cycle with everyday life.
