Message from the President
Contributing to the realization of a sustainable lifestyle through the fusion of the blessings of nature and science technology
Mankind in the twentieth century believed that economic growth was the answer to the realization of an abundant and prosperous life, and thus sought mass production and mass consumerism. However, this has resulted in serious environmental issues. The world faces energy and pollution problems due to our reliance on depletable fossil fuels.
In contrast, Yasuhara Chemical has pursued terpene technology that relies on natural and renewable resources such as turpentine oil and orange oil to develop safe and excellent quality products.
Unlike petroleum with its substantially unrenewable cycle, terpene derived from plants is a short-cycle renewable material. What the next generation seeks is a sustainable society where nature and people can coexist without adversely affecting each other. Yasuhara Chemical will continue to pursue the additional potential in terpene to link nature’s cycle with people’s lives.
Teiji Yasuhara, President